Kanye West | Beautify – MyIntent Project Kanye West | Beautify – MyIntent Project

Kanye West | Beautify


When Kanye walked by MyIntent founder Chris Pan at the Roc Nation pre-Grammy brunch, Chris explained the meaning behind our bracelets and asked him what his word is, he said he needed time to think about it.  Later when Chris was delivering the word “faith” to Rihanna he felt a tap on his shoulder, he turned to see Kanye standing there.  Kanye said that his word is “beautify”- to make the world more beautiful.  Chris made the bracelet and returned to the VIP table to give it to him.


Later when Chris was walking away he felt another tap on his shoulder, this time it was a bodyguard pointing towards Kanye.  Kanye nodded to Chris, in what he believed to be a moment of mutual understanding. Every now and then we all need a reminder to take a step back and think about our intentions in life, just as Kanye did.

Kanye later wore the bracelet when he was featured on the cover of time magazine. When asked about this, Chris said:

I think it came from his heart which is probably why he’s still wearing it 3 months later and chose to feature it on the cover. I don’t think this is an accident. A man who could wear anything, literally anything, but he is choosing to wear his intent. It retails for $12.


MyIntent believes there is purpose inside each of us and we want our efforts to encourage people to share more truth and inspiration with each other.

What’s your word? Create it!